After working in PR for five years, I’m always looking at new ways to promote my client, add something fresh to a campaign or just throw something different into my PR toolkit.

When I began working in this industry, social media wasn’t really mixed into the PR pot, yet now, there are endless possibilities to bring our PR campaigns well and truly into the digital age.

The changing face of the media never ceases to amaze me.  Media coverage of Barack Obama’s inauguration really demonstrated the multitude of channels available to us, both as consumers and PR professionals. If you weren’t content with tuning into the live, streaming coverage on BBC or Sky News, there was always the real-time commentary from other sources.  Not only could you log on to the constant updates on news websites or click onto  camera-phone coverage on You Tube, you even the chance to see the trivialities of the day through Twitter feeds from those in the crowd, anxious to share their own experience of the day’s historic events.

It really showed that we’re living in an online world, where news travels so much faster and where stories are often broken or made online.

Now, I’m the first to admit, I’m no technology whiz.  I’ve spent years hitting the phones, selling in stories and helping clients achieve creative campaigns but have only just dabbled with social media.

Now it’s definitely time to challenge myself and that’s exactly why I’ve joined the OnVisible team at Brahm.  I’m excited about embarking on this journey into the OnVisible world and look forward to unveiling the latest wonders the web has to offer.

Posted by Jessica Davenport.