Econsultancy’s Social Media and Online PR report is out now and makes interesting reading.

It suggests that in-house PR teams in particular are guilty of ignoring the importance of online reputation monitoring.  Nearly half of respondents to the survey (of 1,100 client-side marketers, PR professionals and digital agencies) said they did not use reputation or buzz monitoring tools to understand what was being said about their brand on the web – and only 17 per cent were using technology to analyse sentiment.

At OnVisible we are big fans of reputation monitoring, utilising a mix of free tools, bought in technology and bespoke solutions.  After all, online reputation building and engagement is all about conversations – and it gets a bit one sided if you aren’t listening to what everyone else is saying.

posted by gemmaT