This week marks the official launch of OnVisible, and I’m excited. Very excited as it goes. I’ve been doing online PR here at Brahm for some time now, and as our expertise continues to grow, it feels great to get the chance to shout louder about it.

What makes a good online PR person?
So what does it take to be an online communicator? Go back a few years and digital whizzes and PRs were a million miles apart, in fact they pretty much lived on different planets. (You remember? When people stockpiled water and candles because of the forthcoming millennium meltdown!).

As I’m sure you know, things are very different now. As companies begin to wrestle the beast that is online reputation management, you need creatures which embrace the principles of PR and mix it with a deep technical understanding of the workings of the web.

I, and indeed the rest of the Brahm PR team, am lucky enough to work alongside the Swamp at Brahm team – over 40 digital experts who work for the likes of Umbro, Heinz and GlaxoSmithKline. Over the last couple of years we’ve begun to work closer and closer together, until we speak each other’s language and the OnVisible team could be born.

Knowing your page rank from your link juice
So now I know my raw link juice from my cloaking, and my meta tag from my canonicalisation (OK, I’m just showing off now). And my colleagues who are techies at heart understand the subtleties of messaging and how we use our unending determination to reach the information gatekeepers.

In fact we’ve even created an animation to show how we’ve fused these two types of communicators together, which we will be showing you soon.

Stronger together
So as we launch our OnVisible team as a harmonious group of unique and wise beasts, I hope you will visit us often, to join us on our journey.
Posted by Charlotte Hancock