The online world is one big global community, right?  Not always.  Online PR is about getting your brand talked about by the right people, in the right places – and if these people are very culturally and geographically specific, you might be well advised to look for online PR experts that really know and understand the same.

Its not about geographical proximity to your target audience – its about having an innate understanding of a particular online neighbourhood and the cultural norms associated with it.  So if you only want to talk to Mums in the North of England, hiring an online PR agency in San Francisco might not be the best place to start (although as an office full of Northern Mummies, OnVisible would love to help!).  Likewise if you are specifically targeting new Moms in Washington USA and come to see us, we’re likely to recommend you use an online PR specialist with on the ground Mommy Blogger contacts in the DC area.

In a virtual world where brands are without borders, the ability to act virtually, work globally and think strategically online is crucial and in the majority of cases, its not about where you are based, its about how you engage.  But sometimes nothing beats a little local knowledge.

posted by gemmaT