It might only be December 7th, but its not too early to start thinking about New Year’s Resolutions from an Online PR point of view.  May OnVisible suggest a few for you?

1) Ensure that how your brand presents itself, reacts and behaves online is in line with it’s offline persona – which means that you need a joined up strategy which embraces your brand’s blog, twitter, LinkedIn, YouTube and so on to deliver consistent messaging and tone of voice.

2) Because engagement in the online environment is about having conversations, not making speeches, make sure that you are listening as much (if not more) than you are talking online.

3) Embrace and celebrate your colleague’s take-up of social media – but implement and communicate clear guidelines about personal use of blogs, social networking and other third party websites where they identify the author as an employee of your organisation (the BBC’s guidelines are a great example).

4) Allocate online responsibilities (and preferably targets) within your organisation – whether this is liaising with your online PR agency or twittering and blogging directly, someone needs to have the-buck-stops-here responsibility for how your brand behaves online or its easy to push it to the bottom of the ‘to do’ list.

5) Think quality not quantity – better to have 50 engaged enthusiast followers on twitter than 500 eccentrics, better to produce two insightful, content rich, well linked to blog posts a week than five half hearted attempts.

posted by gemmaT