Don’t think you need a social media strategy?
Well, you do. It’s a fact that people are already talking about your brand online. Whether you’re a shopper who has had a bad experience, an ex-employee or satisfied customer, its easy to share your experiences and opinions online. And equally easy to comment and start a discussion.
Committing time and resources to monitoring what people are saying about your brand or business is the first step towards managing your online reputation (and OnVisible has tools that can help you do this). But to start contributing to the discussion and even influencing it too, you need to clearly define how your brand should behave online. Is it a problem solver like ComCast, warm and friendly like Innocent, or slightly eccentric like Pimms?
Attempting engagement and influence in the online world can only be successful when the true voice of your brand shines through in everything you do. To make sure that how your brand presents itself, reacts and behaves online is in line with it’s offline persona, you need a social media strategy.
posted by gemmaT
(1 votes, average: 5 out of 5)
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September 15th, 2009 at 11:03 pm
Gemma is absolutely right.
In a social media strategy, we should show ourselves as we truly are, with our distinctive style and personality. Deception is very quickly seen through with potentially devastating results. And yes, the existence of a strategy is paramount before companies jump on the bandwagon not sure how to handle themselves in the uncertain and quickly changing waters of the social media.