Its been a bit quiet here on the OnVisible blog recently – slapped hands all round, but a great example of how easy it can be to prioritise the urgent ‘have to dos’ and let the ‘nice to dos’ slide.

By prioritising online reputation building and engagement for our clients over maintaining and developing our own online presence, its easy for a visitor to our (or any temporarily unloved) blog to think that the brand or organisation doesn’t care.  When in fact, its often that something had to give and that something was the corporate blog, or twitter feed, or monthly newsletter.

The problem is, that once you’ve committed to any online presence, it has to be fed regularly with content.  Perhaps you could nominate several people in your organisation to all contribute one blog post a month?  Or could you poll your co-workers for topic suggestions?  Would bringing in guest bloggers help ease your commitment while maintaining the quality and frequency of posts?

Still too busy to blog?  Jon Udell has a great post about keystroke conservation – most work keystrokes flow into email messages, but are read by few people.  But in some cases many people could benefit from the content of those messages – and voila!, you’ve got a blog post.

Lesson learned

posted by gemmaT