For the love of Wispa
A return by popular demand is always a good one to get the word of mouth going and Cadbury did just that with the return of Wispa in 2007. Now with a Wispa website revamp for 2010, the focus is to give Wispa fans a sense of ownership of the site, as it was them afterall who brought the product back from the sweet shop grave yard.
They’ve put interaction with the brand at the heart of the site. Focusing on people’s love for the chocolate bar, you can make little tunes about how much you love Wispa and upload your snaps of you and your Wispa, as well as putting your own name on the wrapper instead of Cadbury (or Kraft if you’re reading this in a few months!)
It’s a bit of shame though about the Wispa Twitter feed – one lonely tweet to start the New Year. Better make a belated New Year resolution Cadbury if you’re wanting to keep up your consumer interaction and keep the Wispa love flowing.
Posted by Sally Barr
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Loading ...Tags: brand interaction, consumer interaction, website revamp, Wispa, word of mouth
