Sharing with the Sisterhood
In last weekend’s Sunday Times magazine, India Knight wrote about the difference the online world has made to women’s lives. She looked at how the internet celebrates the minutiae of existence as if it mattered a great deal, offering a world of kinship, help, support and solidarity for women.
India describes the (sometimes over) sharing of Mummy (and Mommy) Bloggers as an act of extreme generosity, sharing the good times as well as the bad, both trifling and huge, silly but important, dull but gripping, ephemeral but permanent – and universal. As she puts it, if its frankness, extreme or otherwise, that you’re after, you’re spoilt for choice.
So how can online online reputation building and engagement specialists like OnVisible reach out to these bloggers and their communities of readers? By being every bit as frank, open and honest as they are. Sisterhood Central has conditions of entry and they involve behaving like any good friend would.
posted by gemmaT
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