Once a tweet, always a tweet
Monday, February 8th, 2010It seems an accidental tweet from Vodafone on Friday has got the company in big Twitter trouble. The tweet has since been deleted by the company but was quickly put on Twitpic and has been picked-up across the web including on The Guardian Unlimited, Telegraph.co.uk, and econsultancy to name but a few.
Twitter can be a great way to engage with customers, but whether it’s one tweet or an ethical fauxpas, as with Habitat in 2009, blunders like this on the Twittersphere are not forgotten easily, not forgotten easily at all.
The importance of not giving all employees access to a corporate profile could reduce the risk of mistakes like this happening. And an innocent tweet on your personal profile may be one too far when you realise your logged in on the company profile.
At least with good old newspapers today’s headlines could be tomorrow’s fish and chip wrappers - not the same for online, especially with Vodafone’s 8,800 followers. Oh, no sorry it’s now 9,277 followers – the pesky employee may have even done some good, no?
Posted by Sally Barr
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